Best ways to promote your website - Digital Marketing in 2015

With fierce competition and cut-throat marketing strategies floating in the industry, putting forth your brand in the best possible way is quite a big task. Considering this scenario, marketers and corporate houses are employing out-of-the-box ideas to capture consumer’s attention to boost their sales without investing much. According to Internet Live Stats, today, around 40% of the world population has an internet connection and as of 2014, the number of internet users worldwide was 2.92 billion (Statista). The statistics reaffirms the fact that online platforms and digital arenas are ‘the future’ of all the marketing activities. Hence, to capture the fancy of this digitized consumer, incorporating digital marketing has become the new big thing to raise the marketing experience to an all new level. 

For instance, to promote your company website, digital marketing can be exploited to chart out some of the best promotional activities to reach out to the entire world in a short span of time. Here are a few snippets to let you know the power of digital marketing -

• Multiple Channels: The digital space gives you multitude of options to present your brand and promote it in whatever way you want. Whether it is social networking sites like Facebook, Twitter, Google plus, LinkedIn or world forums and news or technology blogs, there is ample opportunity to mark your presence to a particular target segment in a highly structured manner. Promotion through social networking sites have become mandatory these days as there are serious business professionals that are willing to explore opportunities through these channels.  
• Engagement: An Informative and entertaining/engaging content not only assures consumer interest in the brand but escalates brand identity and recall value. The digital marketing allows you to experiment with the marketing campaigns by involving the consumers in a great way. While promoting your company website, it is important to make sure that the marketing content should be fresh, crisp, precise and should grab the nerve of the person while ‘edutaining’ (educate + entertain) him about you’re your company activities. Digital marketing offers all of these in one go.
• Communication: Whether it’s a new project, an upcoming product, a nationwide-campaign or an international debate, digital marketing is the best possible way to reach out to the entire world and let them know about your company strategies and policies in a shot span of time without investing. A brief press released can be released and posted on national and international forums informing the world about your new venture and future plans. 
• Huge Target Audience: There is no doubt in the fact that the internet has become more crowded than the real world and that people are more connected virtually than the real scenario. Digital marketing allows you to tap a huge number of target audiences that are supposed to be interested in your company activities. If I deal in manufacturing, I can target and connect to global audience dealing in the manufacturing of the same product that is more likely to expand your business than any random laymen watching your company advertisement in the television.
• Omnipresence- Digital marketing allows you to be in the limelight all the time. The brand is visible 24x7 to a varied group of audience.An effective marketing is an amalgamation of TV, Print, internet and radio marketing but with the advent of time, people are shifting towards the digital media. 2015 will be the year of digital marketing.Mobile apps, NFC (Near Field Communication), augmented reality are higher levels of digital marketing that will surely come in the picture in the next 5 years. 

 

Amici Corp is one of the leading digital marketing training institutes in dwarka.They provide complete  basic or advance level online marketing courses at reasonable cost. You can find more details about it at: www.amicicorp.net