From the time we were introduced to emails to today’s dependence to social media, inbox remains our resort to privacy amid the chaos. E-mail marketing is a powerful tool to boost the traffic and sell a product or service. For this reason, email marketing campaigns have become quite essential today.
- Entering someone’s inbox is akin to being inside someone’s home. Always display your best behaviour and abide by anything you are asked to as Email is a great way to form relationships.
- Build a substantial email list comprising your consumers. You may offer useful information for free or simply provide product updates or newsletters. In any case, there should be a distinct purpose while asking for an email address. Precise and effective call-to-action gets a great response and even drives readers to sign up for your feed.
- Every email service provider ensures that emails are not jammed by ISP’s but still it is not sure whether your emails land in customers’ inbox or spam box. The most effectual way to get mails delivered suitably is to get white listed. It is same as being labelled as your reader’s friend. This can be achieved through the first thank you or follow-up email when the reader adds you to their contact list.
- Email marketing is about meeting expectations consistently. Providing updates as promised can ensure a positive campaign. Introduce yourself through early follow-up email and inform readers about your intentions. You can send offers depending on the purchasing habits of the readers or even provide newsletters or links to blog posts etc.
- Even if you do not have anything to sell or promote, you must deliver content on a regular basis. You can utilize Autoresponder option to do the same. Whenever you have something to announce you can count on your readers as you’ve never lost touch with them. It is important to time your Autoresponder to specific days on which you have agreed to send an email.
- Split up the email list into targeted groups to have a focused communication. Some recipients need product and offer updates, while others want to know about latest versions. As potential buyers it is necessary to hold your subscribers in email list and this can be done by segmenting the list into target groups.
Beside this, we need to analyse performance of Email marketing. This analytics give useful insights regarding effectiveness of mails. These metrics are
1. email open rate
2. lead generated from email
3. customer segmentation
About Email Marketing: As a part of digital marketing class, email marketing is itself a major portion of the course. Effective email marketing is one of the success factor for major organization.
