Keywords and Search Query difference

Mostly ‘keyword’ and ‘search query’ are used identically although they have complete different meaning. Both the words are taken when someone thinks of SEO, social media or internet marketing campaigns. A keyword is a common word taken from multiple search queries where as a search query is the actual word that a user enters in the search engine to find something. Although, ‘keyword’ and ‘search query’ go hand-in hand, application of one leads successfully leads to the other.

Search queries are of three types: transactional, navigational and informational. Informational queries are those that cover huge topic that has hundreds of relevant results. Wikipedia covers a lot of information and has relevant link for one topic. Navigational query is when a person is looking for a particular website. YouTube and facebook happen to be the most searched websites on Google. Transactional query is when the search engines take the user to page where he/she can make the purchase. Words such as ‘converse’, ‘shoes’ or ‘purchase’ can be entered by the user in the search engine for transactional query.

Keywords are specially selected words created by advertisers for an ad group to target the ads for potential customers. Keywords are foundations. AMICI Global Solutions Pvt. Ltd has team of analytics who offer fantastic keywords based solution.

Keywords and search queries are not identical in Google Analytic reporting. Advertisers bid on keywords. When we research and brainstorm, we decide which keywords are supposed to be included in the Adword campaign. When someone has a problem or a question, they seek Google’s help and type in search query.

Example: Peter is looking to buy mobile phone online. He types ‘Apple’ or ‘Samsung’ into the search box on Google.com. Now, ‘Apple’ or ‘Samsung’ are search queries. All the ads that may have apple or Samsung products shall have ‘Apple’, ‘Samsung’ or ‘mobile’ as the keywords in their Adword campaign and are eligible to get displayed on the Peter’s search result page.

The major difference between a keyword and search query is about who is using them. Users use queries whereas the marketers use keywords. Basically, keywords the targeting highlights while queries are what users actually type in.

Both the keyword and search query are components of pay-per-click. Optimized landing pages and exceptional ads would be worthless if the potential searchers are not seeing your ad. You can always target keywords but by broadening them into queries. Research queries to Analyze The Keywords. You will discover that the targeted keywords are surrounded by several search queries.

Youtube Essential Tips

All of us today enjoy watching videos on YouTube. But ever thought, if YouTube could automatically recommend new videos based on your choice or keep a record of videos that you have watched.

Following are certain essential YouTube tips that will help you to create custom playlist, upload videos, etc. AMICI Global Solutions Pvt Ltd has lots of services that help in getting the Youtube essentials right.

Manage History

Similar to Google, even YouTube keeps a track of what you have watched or searched for. This is the reason why it shows an option of ‘Recommendation’ which is based on your viewing activity. YouTube offers ‘My Viewing History’ option where you can find a video you watched recently, saved for later or delete one. This option is under ‘Video Manager’, that you can find on the top right of the screen. You can even add videos to your ‘Favorites’ or ‘Watch Later’ list.

Custom Playlist

YouTube offers you an option of lining up all the videos you wish to watch and make a custom playlist that can be enjoyed without any interruption. You can create number of playlists and watch them all at once by clicking ‘Play All’ option from the settings.

Play YouTube Videos In HD And Full-Screen

You can watch the videos in HD version and on full screen. You can find options like, ‘Always play HD when switching to full screen’ and ‘Always choose the best option for me based on my player size’ and make your selection.

Upload Videos Through Your Phone via Email

There is an option of uploading video through your mobile via email. In the settings, you shall find ‘Mobile Setup’ option. You will get an email address from YouTube using which you can upload an email from your phone.

Sharing Options And Different Language Search

You can share the videos on different social network accounts. Your friends and followers will be able to see as you upload favorite, comment and like a video. Users can avail on-screen keyboard for foreign languages. This is useful when someone is looking for some video in specific language.

Customized Captions

You can customize your captions that you put while searching videos. You can change the background colors, foreground and font as well as change their size.

Change The Resolution Of Videos

Not all videos you wish to see are of good quality. If certain videos do not have good resolution and is completely with pixels, you can adjust the resolution by changing them to 360p, 480p, etc.

The Four Principles of a Better Digital Marketing Brief

It is imperative to brainstorm and discuss the role played by a brief while designing a digital marketing strategy. When it comes to evolving a design plan for products catering to the widespread digitally driven economy, one needs a strong creative and technically sound workforce to come out with an effective plan.

Let us first understand that a brief is:

The brief is a piece or a document made after a lot of talks and discussion among the team. The same is used by the marketing team in order to introduce the product in the world of digital lines of products. The purpose the brief serves is as follows:

1. It is offers a platform or base to the agencies, creative teams and clients
2. Hold the client and agency responsible to an approved upon scheme or plan
3. Evaluate ideas alongside the document to see if it is at par with the brief
4. To make things easier it be said that constitution of a brief is made on the foundation of target audience, message required to be communicated, and restrictions, wants or parameter for the idea to be victorious.

The four principles that lead to better digital briefs are enumerated as below: 

It is essential to understand the target customer:

One of the most vital aspects before making a digital brief is to understand the consumer and this is perhaps the most valuable aspect in a brief. It is about creating a brand image through a brief that will act as a strong foundation for a great product promotion plan. A good idea that is creative and innovative will form a bond with consumer.

Make clear your goals, and troubles

It is very imperative that the any issue or problem be well known in the initial stage itself. There has to be clarity relating to the problem and that is shall not in any hamper the brief and spoil the product promotion portfolio or effort. Look for answers by comparing the strategy with the competitions and knowing consumer habits with regards to use of digital products and marketing channels.

Have a flexible digital brief

Briefs must not be too rigid but open to improvement and addition. The most excellent digital clients be acquainted with that the greatest briefs are kept flexible and open. Stiff requirement around strategy and channels must be disconnected from the brief as a great deal as achievable.

Why Amici Global Solutions Pvt. Ltd. ?

AMICI  provides Digital Marketing Trend and Strategy that help to optimize website  easily and get higher ranking on search engines according to user priority.