What goals can help in achieving higher ranking on Google search engine?

To stand out of the crowd in today’s time in virtual space is a herculean task. The rush in the cyber space is maddening and increasing at a very fast pace. Every hour many new websites, blogs and e-commerce sites are being launched and diverting the attention from the existing ones. One goal that each of them is trying to achieve is to get higher ranking on the Google search engine. It is a skill that takes time to master and show results. In order to foster understanding of the dynamics of the web calls for time, observation as well as the ability to take risks. AMICI Global Solutions Pvt. Ltd. have experts who known the tricks of the online trade.

The goals to be set for achieving higher ranking are as follows:

Get the content right and adequate:  Unique, fresh and informative content can make your site a winner. Content that is rehashed and re-published might not get the desired traffic on the site. Even the length of the content plays a crucial role, the information should not be too less or more, just perfect for the need of the online user.

Internal linking: This is one of the powerful modes to signal Google about the kind of page or the website is all about. It also acts as an incentive wherein Google will be crawling in larger volume of content on the same portal or page.

Make it compatible with mobiles: With more users now shifting to smart phones, a website should essentially work well on a mobile device. While making it ensure that the site is responsive or has a mobile version made in order to get more traffic. Desktop version is getting passé.

Make SEO friendly pages or site: One should know the tricks of Search Engine Optimisation techniques in terms of keywords use, frequency and placement. This will help in attracting traffic and help in getting higher ranking in Google.

Use Google Webmaster tools: This is the best way to inform about your website or blog to Google. One can configure the tools using simple guide and see the site getting higher and better ranking. The idea is to inform Google and also to use their tool for your advantage.

Cash in on social media rage: Tell people about your site or blog via social media platform and this way you generate traffic on the site. This will ultimately help in getting higher ranking in Google.

Ways to Encourage Engagement through Digital Media

Once your event has been planned and set in place, it is important that you begin popularizing the same on various social media platforms. If you have created an impressive event which somehow cannot reach your attendees on Twitter, Facebook, Instagram, and Google+ or for that matter even on Vine, the entire efforts goes in vain.

Today, the audience are glued to their mobiles and access social more often, which makes the marketers to channelize all their efforts in ensuring their social media campaign gets launched on this platform to gain more views and clicks. Many campaign owners and marketing professionals are actively conference tweeting, posting pictures, conversing as well as arranging meet-ups by using event hash tag. Thus definitely is a wonderful means to create a stir among social media users.

Many brand advocates are engaged in taking lead in the social media sharing as well as expanding product reach in the process. These days marketing professionals give due credit to new event social media engagement which helps in increasing popularity of new platforms among the users. Social media platforms assure that the time you spent in preparation of this event and taking it through across various social media platforms proves to be successful.

Some of the popular ways of taking these campaigns on social media platforms are enlisted below:

• Name Badges Include the Twitter Handles: At the time of registration, when the attendees are asked for name badges, the same prominently display their Twitter handles. It therefore encourages attendees and helps them connect with each other on Twitter. The marketers also create a list of attendee Twitter handles which is then distributed along with conference which makes the entire process of finding and connecting with friends a no-brainer.

• Viral Your Event Hashtag on Net: Marketers post their event hash tag on every piece marketing material they produce. It mostly gets displayed on all banners as well as posters which obviously also becomes a crucial sign on their event app, and handouts that the speakers distribute. Even before such events start, it is advised to share hashtag for marketing content on social media. It can also be included in the every email and piece of snail mail that is getting rolled out to attendees prior the event.

• Social Media Educators Assisting the Attendees. In this process, the social media educators have an important role to play, since they are seen educating the attendees during sessions. They entice them to Tweet or may be upload a picture on Instagram promising a free gift may be a T-Shirt. Also, throughout this process they help the attendees by answering questions related to their social media. These concierges offer one-on-one session to attendees for setting up their social media profiles.

Learn the tips and tricks of Social Media with AMICI Global Solutions Pvt. Ltd. and enhance your knowledge on How and Why Social Media can be your biggest weapon to Increase your organisation's growth and development. 

21 Actionable SEO Techniques You Can Use Right Now

No doubt that we are living in a digital world and internet has become an ultimate answer to all  our information, communication, entertainment and shopping needs apart from permitting us to do many more things. These days, users are heavily dependent on internet and websites for anything and everything they need to find out. Therefore, every company or individual entrepreneur makes it a point to have his own business website to attract more and more traffic resulting into end users or buyers.  The start of e-commerce era has only intensified the online presence among companies to attract more visitors and convert them into potential leads through their websites.

Nowadays, almost everybody carries some internet enabled device like smartphone, laptop, iphone and ipad all the time and spends much of his time surfing internet looking for something. More often than not, internet users tend to use a poplar search engine to find out required website or information because with millions of websites it is not that easy to search for desired website as it may seem. And, as a matter of fact, users loathe going beyond 3 pages at max with the first page ranking top on search results page. SEO or Search Engine Optimization technique ensures that your very own website is always on top on search engine results page (SERP).

SEO is a powerful technique that primarily works on keywords and commands search engines to display your website on top on SERP. However, it’s not just keywords that matter to SEO. There are almost 21 actionable SEO techniques that, if put together in execution, can drastically improve the performance of a particular website that no one can imagine. Let me highlight some of the crucial SEO techniques out of these 21:

• SEO friendly URLS
• Thorough keyword research
•  Unique and relevant title and meta description for each web page
• Attractive and unique content
• Intelligent and strategic link-building
• Blogging
• SEO Analytics

The above-mentioned techniques work on the scrutiny of user’s actions and their search behaviour. They help improve the ranking and visibility of a website by incorporating mandated changes in the website.

In these days of cut-throat business competition, SEO has become a measure of success for every business and AMICI Global Solutions Pvt. Ltd. makes this success a reality for your business website. Our SEO team services possess strong business acumen along with sound technical background.