A well-built and optimized website not only makes the webpage more attractive but also ranks the website much higher in search engine results.
There are multiple dimensions to a webpage to make sure search engine rank is higher than your competitor.
Make the webpage user friendly
Make the webpage user friendly
Algorithms of search engines like Google makes sure that WebPages are user-friendly and content of the website is as per their requirement. Some of the tips to enhance the experience of users are:
• Try to make sure navigation on the website is simple with proper sub-navigation options. Make sure links to various other pages are categorized properly under straightforward titles.
• A search bar is other vital element of an user-friendly web-page which eases the exploration of users on the webpage thereby enhancing their experience.
• Avoid use of jargons and technical terms if your end-users are common people.
• Make sure URLs of the web pages contain information associated with your content as a replacement.
Online services
There are several websites which analyze your website thoroughly which helps the admin to improve the elements of web pages. Some of the web services Search engine itself provides tools like Webmaster Tools, Website Optimizer and Adwords Keywords Tool.
• Try to make sure navigation on the website is simple with proper sub-navigation options. Make sure links to various other pages are categorized properly under straightforward titles.
• A search bar is other vital element of an user-friendly web-page which eases the exploration of users on the webpage thereby enhancing their experience.
• Avoid use of jargons and technical terms if your end-users are common people.
• Make sure URLs of the web pages contain information associated with your content as a replacement.
Online services
There are several websites which analyze your website thoroughly which helps the admin to improve the elements of web pages. Some of the web services Search engine itself provides tools like Webmaster Tools, Website Optimizer and Adwords Keywords Tool.
Mobile friendly website
Website owners or designers should make sure that website site is mobile friendly to make sure better optimization on search results. While designing the website, it should be made sure that the design is responsive/fluid/liquid which means layout of the webpage as per the size of browsing device i.e. mobiles, tablets or computers.
While ranking a website, Google now considers the mobile-friendliness of the webpage as an important factor. Also, better mobile experience ensures more revenue for e-commerce websites and more number of views for companies offering online services.
One can go through ‘ Google Webmaster tool which is an important tool by Google to verify if your website is mobile friendly or not as per SEO standards.
Importance of user reviews
As per recent update in the ‘Hummingbird’ algorithm, user generated content (UGC) matters a lot in the process of website ranking.
So, comments and reviews by the website viewers and customers on e-commerce websites or listing websites can improve search engine related ranking.
Website designers should make sure that option for reviewing each product / service is available on the product pages. For blogs too, comment section should be available receive UGC.
Loading time of the website
Slow loading time of the website not only annoys viewers but also Google penalizes the websites while ranking if loading time is time-taking. As per the research reports, more than 35 percent leave a website if loading time is more than 3 seconds.
• Better web server – It is advised to implement faster web server which will maintain site loading time even if traffic on the site increases.
• Importance of coding – A simpler, clean and a well-coded website improves loading time of the website. This can be done by avoiding variables which are redundant.
• Tools to check website speed – Some online tools to analyze website speed include Pingdom, which loads faster, YSlow and WebPage Test.
• HTTP Compression – Data compression to the browsers can be done by HTTP Compression which is part of HTTP procedure. Compression can be done to a great extent using JavaScript, CSS and HTML.
Image Optimization
This is another important factor which can improve SEO results of a webpage to a greater extent. Some of the techniques for optimizing images include proper Alt Tags for images, reducing file size and writing image description in simple language.
Importance of user reviews
As per recent update in the ‘Hummingbird’ algorithm, user generated content (UGC) matters a lot in the process of website ranking.
So, comments and reviews by the website viewers and customers on e-commerce websites or listing websites can improve search engine related ranking.
Website designers should make sure that option for reviewing each product / service is available on the product pages. For blogs too, comment section should be available receive UGC.
Loading time of the website
Slow loading time of the website not only annoys viewers but also Google penalizes the websites while ranking if loading time is time-taking. As per the research reports, more than 35 percent leave a website if loading time is more than 3 seconds.
• Better web server – It is advised to implement faster web server which will maintain site loading time even if traffic on the site increases.
• Importance of coding – A simpler, clean and a well-coded website improves loading time of the website. This can be done by avoiding variables which are redundant.
• Tools to check website speed – Some online tools to analyze website speed include Pingdom, which loads faster, YSlow and WebPage Test.
• HTTP Compression – Data compression to the browsers can be done by HTTP Compression which is part of HTTP procedure. Compression can be done to a great extent using JavaScript, CSS and HTML.
Image Optimization
This is another important factor which can improve SEO results of a webpage to a greater extent. Some of the techniques for optimizing images include proper Alt Tags for images, reducing file size and writing image description in simple language.
These effective methods are definitely going to give an edge to your website in terms of search engine results.
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