A SNEAK PEEK INTO SEO PRODUCTIVITY

Search Engine Optimization tools have picked up fast in the recent times. Using these tools businesses have excelled laterally. The SEO tools are used as a parachute by businesses to safely land them in consumers search. These tools facilitate business as a one time investment and are bound to give results for a life time.

At times it gets tricky for companies to decide whether SEO is beneficial or not. Businesses always wonder if SEO is worth the time and investment. These days every organizations specially allocates budgets, team and projects related to Digital marketing and for developing better SEO tools.

  

Advantages of Using SEO for business

1.With stats pointing that there are 2.2 trillion searches done in google alone for the year 2013,SEO can bring a continuous visitors to websites. This in turn plays a vital role in keeping up quality traffic levels to the website.  

2.Main reason why people choose to search a service or a product in google is for the fastness in finding it. Search Engine Results Pages are often the first priority for any user to click on, rest pages are ignores.Thus SEOs are also designed to attract traffic. 

3.SEO is one tool which has better marketing mix i.e. no of customers visiting sites and the conversion rate. An SEO has a conversion rate of 14.6% when compared to a meagre rate of 1.7% through Email and Print media marketing.  

4.SEO always help business grow as they expand. The expansion of businesses is widely acknowledged by SEO tools with no additional cost involved other than updating content.Thus SEO helps business grow and simultaneously make an impact nationally and globally.

Disadvantages of using SEO for business
 
1.The framework of SEO is slow paced and hence the results generated also take a fair share of time.SEO involves indexing the content of the websites in order increase its search presence.The indexation process may take several hours or even weeks before they are totally implemented and ready for results.

2.SEO tools may take their time to yield results which may not be profitable for businesses which are seasonal or for businesses which have substantially shorter time to generate revenues.Thus SEO falls back in these types of business models.
  

3.Though the basic SEO tools are free but these free tools come with limited usability aspect. Thus there should be considerable amount that needs to be spent on implementing these tools, hiring resources and for equating these attributes to profit outcomes.

4. SEO comes with no guarantee seal for yielding better results.The sheer randomness of the internet does not guarantee that users will actually see our websites in the first. This clearly is a drawback.

5.The ever changing search engine rules by Google literally is unpredictable and no one has a control on it. Example in 2011 it came out with “Panda” which has different tackling mechanisms in terms of searching compared to that of “Penguin” released in 2012.This was further out thrown by “Hummingbird” which highlighted the importance of mobile devices search. Thus adding to miseries of SEO experts to redo the SEO framework in accordance of the algorithms adopted by search engines.

      While there are two sides of the coin, we can only conclude that organizations have to take the best of both the sides and utilize it in a rational manner. On one side factors like increase in customer base, increase in product reach, knowing customer trends etc. are lucrative for the business but cost effectiveness, time for returns, no guarantee aspects leave the business amidst a sea of doubt in opting for SEO.

So to all my readers, an intelligent decision making and a bold outlook from the business perspective is what is necessary before we decide if SEO is essential or not.