Thursday, 26 March 2015

Looking for Tips to Design an Attractive Website?

The first thing that comes to my mind while designing a website is that it must be able to attract a huge visiting traffic to the site. A website can catch fancy of the visitors only if it is intelligently designed to beguile the customers. It is best to refer to some professional help to design the most apt website for your business because a lot is riding on it. You will never want to compromise on the content and quality of the website and hence let me guide you through some essential tips to design an attractive website.


Not only charm but inclusion of all the relevant properties pertaining to the service makes a website an attractive one in true sense. Keep the following things in mind the following tips to design an attractive website while designing an effective website for your company:

Some of them are mentioned below:

  • Theme of your site: This is the fundamental step in devising the website and formulating its layout. The subject of your business or product will help you choose the appropriate design. For instance, it would not be wise to pick a funky theme for a corporate website as the message would not be put across in the desired way. Hence always give priority to the theme of the site and select one with respect to the service or product being marketed.
  • Content is supreme: One must value the content of the portal immensely as it is the content that will draw the audience to the site repeatedly. Moreover only the content that ranks higher in the search engines receives the maximum viewers. Therefore bear in mind to acquire fresh and alluring content so the websites garners huge attention.
  • Swift navigation: It is futile to expect a tremendous response from the traffic if the design of the website does not permit easy navigation through the pages. Make it a rule to present the navigation bar at a convenient place on the webpage so the lookers will not exhaust their time searching for it. This will ensure that the viewer will remain engaged to the website and hence will contribute to the business eventually.
  • Links on the website: It is imperative for an attractive web design to provide links that connects the pages within the site. It is important to present open links to other sites on your webpage so the viewers can hop back to your site once they are through with the external surfing. The color format of the links should make it stand out clearly over the background.
  • Color of the background: The color combination of the website can contribute to making it attractive for the viewers. Keep color uniformity over the pages so the continuity is not broken and full justice is done to the theme of the site as well. The best website design offers clear outlay of the contents so it is clearly visible and easy to read. The background of the webpage must give a candid feel and must not merge with the text.
  • Steer away from special effects: A successful web design is devoid of ostentatious images and graphics that increase the loading time of the site. The more is the loading time the less is the probability of the viewer sticking to the site. The distraction and impatience of the viewers can be minimized if the graphics are precise.

These tips will not only funnel you in designing a functional website. No sooner would you realize that your diligent effort is reflected in the progression of the respective business or product.

About AmiciCorp:


AmiciCorp is one of the leading web designing training institutes in Dwarka. They provide complete course in basic or advance level at reasonable cost. You can find more details about it at http://amicicorp.net/


Saturday, 14 March 2015

Relation Between the Digital Marketing Course and Business Growth

The growth of any business entity in today’s world is impossible without taking a digital marketing course. Nothing can stop you from scripting a successful business story if you have employed the best digital marketing efforts. Such marketing strategies can determine the destiny of the venture so it is mandatory to use them astutely.

Implementing a coherent digital marketing strategy will pave way for alleviated business. Hence every entrepreneur must follow them to become an accomplished business person. In the absence of the articulate strategies the business growth is doomed and may face.

  • Failure of the venture
  • Postponing of the actions
  • Emotional turmoil for its owner and employees


The presence of internet has seeped through the strata of society across the globe to penetrate even to the remotest place imaginable. This medium has potential to proliferate a business to leaps and bounds provided you know which strategy to follow and work accordingly. The technology is getting upgraded at the blink of an eye and it is impossible to imagine a business growth without keeping up with its fast pace. The companies need to broaden their approach and enhance their services in order to captivate the customers. The whole thought of profit generation rests on the foundation of devising adequate internet marketing schemes. The digital media is being tapped by the marketing strategist to enhance the customer engagement and generate revenues. A set of targeted marketing campaigns can help the business to reach the customers in an efficient way. This is the reason why so many digital marketing companies have entered the market to assist the growth of the business on the global platform.

You can place your faith in digital media to rev up the performance of business or to kick start a venture in an unparalleled way. A company may have an efficient marketing force but it is wise to refer to the digital marketing experts for guidance when it comes to taking the digital marketing course and business growth. This is important to shorten the gap between your recent and future profitability from the business. These experts can create a meticulous approach to the growth via effective marketing policies that can float smoothly on internet.

It goes without saying that digital media has unleashed new possibilities and the scope to advertise the products is tremendous. The virtual marketing allows the publicity of the product through social media sites like: Facebook, Twitter, You Tube etc. These sites have a huge following and the promotion on these sites can direct a lot of traffic to your business site as well. But such publicity has to be guided by campaigns that can convince your buyers to remain hooked and grant their active participation. The assistance of an acclaimed digital marketing expert can put you on the forefront of these social networking platforms. They can charm the viewers by responding to their queries and asking for their feedback. Such interaction with the customers makes them more at home with the site and there is a sense of association between the product and the final customer. Apart from this, social media optimization can also keep your site abuzz with focused visitors.

The kind of impact digital marketing has on the business has made it inevitable for any organization. A hard core media expert team can responsibly design respective strategies for the product keeping in mine its utility, demand and popularity. They can work in tandem with the internal corporate marketing team to keep them updated with the latest occurrences in the internet marketing sphere.

If you want to learn digital marketing strategies and use them to grow business then, you can simple join AmiciCorp Global Sol. It offers Certificate course on Digital media marketing in Dwarka to all fresher as well as working.

Saturday, 7 March 2015

Best ways to promote your website - Digital Marketing in 2015

With fierce competition and cut-throat marketing strategies floating in the industry, putting forth your brand in the best possible way is quite a big task. Considering this scenario, marketers and corporate houses are employing out-of-the-box ideas to capture consumer’s attention to boost their sales without investing much. According to Internet Live Stats, today, around 40% of the world population has an internet connection and as of 2014, the number of internet users worldwide was 2.92 billion (Statista). The statistics reaffirms the fact that online platforms and digital arenas are ‘the future’ of all the marketing activities. Hence, to capture the fancy of this digitized consumer, incorporating digital marketing has become the new big thing to raise the marketing experience to an all new level. 

For instance, to promote your company website, digital marketing can be exploited to chart out some of the best promotional activities to reach out to the entire world in a short span of time. Here are a few snippets to let you know the power of digital marketing -




  • Multiple Channels: The digital space gives you multitude of options to present your brand and promote it in whatever way you want. Whether it is social networking sites like Facebook, Twitter, Google plus, LinkedIn or world forums and news or technology blogs, there is ample opportunity to mark your presence to a particular target segment in a highly structured manner. Promotion through social networking sites have become mandatory these days as there are serious business professionals that are willing to explore opportunities through these channels.  
  • Engagement: An Informative and entertaining/engaging content not only assures consumer interest in the brand but escalates brand identity and recall value. The digital marketing allows you to experiment with the marketing campaigns by involving the consumers in a great way. While promoting your company website, it is important to make sure that the marketing content should be fresh, crisp, precise and should grab the nerve of the person while ‘edutaining’ (educate + entertain) him about you’re your company activities. Digital marketing offers all of these in one go.
  • Communication: Whether it’s a new project, an upcoming product, a nationwide-campaign or an international debate, digital marketing is the best possible way to reach out to the entire world and let them know about your company strategies and policies in a shot span of time without investing. A brief press released can be released and posted on national and international forums informing the world about your new venture and future plans. 
  • Huge Target Audience: There is no doubt in the fact that the internet has become more crowded than the real world and that people are more connected virtually than the real scenario. Digital marketing allows you to tap a huge number of target audiences that are supposed to be interested in your company activities. If I deal in manufacturing, I can target and connect to global audience dealing in the manufacturing of the same product that is more likely to expand your business than any random laymen watching your company advertisement in the television.
  • Omnipresence- Digital marketing allows you to be in the limelight all the time. The brand is visible 24x7 to a varied group of audience.An effective marketing is an amalgamation of TV, Print, internet and radio marketing but with the advent of time, people are shifting towards the digital media. 2015 will be the year of digital marketing.Mobile apps, NFC (Near Field Communication), augmented reality are higher levels of digital marketing that will surely come in the picture in the next 5 years. 
 
Amici Corp is one of the leading digital marketing training institutes in dwarka.They provide complete  basic or advance level online marketing courses at reasonable cost. You can find more details about it at: www.amicicorp.net

Tuesday, 24 February 2015

A SNEAK PEEK INTO SEO PRODUCTIVITY



Search Engine Optimization tools have picked up fast in the recent times. Using these tools businesses have excelled laterally. The SEO tools are used as a parachute by businesses to safely land them in consumers search. These tools facilitate business as a one time investment and are bound to give results for a life time.
At times it gets tricky for companies to decide whether SEO is beneficial or not. Businesses always wonder if SEO is worth the time and investment. These days every organizations specially allocates budgets, team and projects related to Digital marketing and for developing better SEO tools.


  
Advantages of Using SEO for business


1.With stats pointing that there are 2.2 trillion searches done in google alone for the year 2013,SEO can bring a continuous visitors to websites. This in turn plays a vital role in keeping up quality traffic levels to the website.  

2.Main reason why people choose to search a service or a product in google is for the fastness in finding it. Search Engine Results Pages are often the first priority for any user to click on, rest pages are ignores.Thus SEOs are also designed to attract traffic. 

3.SEO is one tool which has better marketing mix i.e. no of customers visiting sites and the conversion rate. An SEO has a conversion rate of 14.6% when compared to a meagre rate of 1.7% through Email and Print media marketing.  

4.SEO always help business grow as they expand. The expansion of businesses is widely acknowledged by SEO tools with no additional cost involved other than updating content.Thus SEO helps business grow and simultaneously make an impact nationally and globally.


Disadvantages of using SEO for business
 
1.The framework of SEO is slow paced and hence the results generated also take a fair share of time.SEO involves indexing the content of the websites in order increase its search presence.The indexation process may take several hours or even weeks before they are totally implemented and ready for results.

2.SEO tools may take their time to yield results which may not be profitable for businesses which are seasonal or for businesses which have substantially shorter time to generate revenues.Thus SEO falls back in these types of business models.
  
3.Though the basic SEO tools are free but these free tools come with limited usability aspect. Thus there should be considerable amount that needs to be spent on implementing these tools, hiring resources and for equating these attributes to profit outcomes.

4. SEO comes with no guarantee seal for yielding better results.The sheer randomness of the internet does not guarantee that users will actually see our websites in the first. This clearly is a drawback.

5.The ever changing search engine rules by Google literally is unpredictable and no one has a control on it. Example in 2011 it came out with “Panda” which has different tackling mechanisms in terms of searching compared to that of “Penguin” released in 2012.This was further out thrown by “Hummingbird” which highlighted the importance of mobile devices search. Thus adding to miseries of SEO experts to redo the SEO framework in accordance of the algorithms adopted by search engines.



      While there are two sides of the coin, we can only conclude that organizations have to take the best of both the sides and utilize it in a rational manner. On one side factors like increase in customer base, increase in product reach, knowing customer trends etc. are lucrative for the business but cost effectiveness, time for returns, no guarantee aspects leave the business amidst a sea of doubt in opting for SEO.

So to all my readers, an intelligent decision making and a bold outlook from the business perspective is what is necessary before we decide if SEO is essential or not.

Tuesday, 17 February 2015

Essential tips of Successful SMO Promotion for Gaming sites


Social media optimization (SMO) is a powerful business tool for profit generation and drives advertisements or promotional campaigns over networking sites. Each corporate business entity is utilized in attaining their desired results that alleviates brand image and allows user interaction. Such is the charm and effectiveness of SMO that it had become inevitable for almost every business. The advent of SMO in the global network has expedited gaming market to foray in to it. As the people indulging in online gaming surges so does the promotion of the Gaming site on sites like Facebook etc. The social gaming market has successfully generated revenue that is bound to influence e commerce bazaar.



 Gaming sites have gained so much recognition because
   
Several players meet and play online games on the sites which results in enhanced connectivity and publicity of the site.Considerable income generation that comes from the alleviated player participation builds a recurring revenue channel for the gaming site.

The popularity of the gaming sites on the social sites has provided for 5 essential tips SMO Promotion for Gaming sites:

1.    Real time analysis of the gaming: This allows the site to track the players and their actions while the game is on.The gamers are interacting with each other online and thereby can have an amazing gaming experience. All the social media sites project the level of the game the player is running in and offers a comparison with their competitors as well.
2.  The gaming developers can maximize the involvement and reach of the players that will result in the retention of the players. This can be done by providing gaming predictions to the users so they can freely achieve the insight in to the game.
3.  SMO drill down tools can enable the programmer to identify the root cause of the problem if any and provide respective solution for the same. A smooth functioning playing site can attract many players that remain loyal to the site.
4.   The effect of the SMO tools is increased by their automation so that that the end results are acquired quick and fast. It remains for the gaming company to ensure that the players are always provided with some invincible targets and corresponding rewards for the same too.
5.  The Presence of a gaming enterprise can be capitalized by using the social media tools hence the overall success of the site. Today it is possible for the gaming sectors to analyze and evaluate the social media existence using them. The social intelligence and media analysis tools can seal the future of any gaming site.
  

Suffice to say a gaming site must never ignore some issues that are relevant for a gamer and tempt them to play on. Some of the key factors that can influence the choice of a particular game can be..

· The eminence of the chat hosts
· Jackpots and prizes
·  Ease of use of site
·  Loading time of the site
· Working of the support system

These are very important issues from a gamer point of view. Anyone who logs in to play online games wants to have fun and get distressed. The least the gaming site can do is to offer them a stress free gaming experience without any technical glitches. Nobody would be amused to see the site taking a mammoth time to get load and then later get stuck in the complex navigation. It has to therefore the primary thing for any gaming site to program the games to suit the passion for the game.


Tuesday, 10 February 2015

Seeking Essential SEO Tip for launching a new Business Website – look no further:



If you are wondering how to go about promoting your new business website on internet then there is not one essential SEO tip to do it. In fact there are some key tips that one must keep in mind to make a successful appearance on the global network. SEO or Search Engine Optimization is the internet marketing tool that garners an immense popularity for a business website. This is the best way you announce to the world that you have arrived and are here to stay. Follow some essential SEO tip to launch your website with a bang.






A website with unique and fresh content is capable of holding the public attention for long. The content on the web pages can decide the fate of the website to a great extent and hence value it the most. On the whole the content must be appealing, authentic and educative so the visitors on your site can remain hooked to it and revisit it over the time.
 

The best way to get a lucrative content is to hire some dynamic writers for the site. These writers are accomplished in churning out readable content with their individual ideas and creativity in the usage of the keywords. An interestingly written content in fun tone fetches more eyeballs than anything.
 

Procure the most suitable keywords that can define the status of your site very well. Go for the super searched keywords and let the writer phrase them according to the website content appropriate for the site. It is a sure shot way to congregate visibility for your business venture. The keywords are what get your site indexed in the search engines so never ignore the presence and frequency of the same in the text.
 

Link your website to other websites so they can draw specific traffic to your portal. This will gather huge internet users to your site in no time. Similarly interlink pages or content within your site so the site appears to be more user-friendly.  
 

Initiate a blog platform that makes your site a more interactive place for the visitors. You can indulge in other site’s blogs too so that they too get linked to your site. In this way the traffic on the other blogs can be diverted to your site as well.
 

Never paint your site with too many advertisements as they attract unnecessary scamming. This can alter the chances of your presence and can throw your site off the rankings on the search engines.



 

A flawless website can bring a good start to your site provide you include the following things in your site:-

Sitemap- A sitemap file informs the search engines about the content of your site, number, name and placement of the pages so helps in getting the site indexed.

Google Map- A user friendly topography map that describes your location with the help of Google Maps interface program gets your site noticed faster and hence more visibility to the site.

Website URL- A website URL is important to get it indexed on the search engines so that it can be easily found on the internet.

Monitor your site- With the help of some web tools you can monitor the accessibility of your site and know which pages are getting indexed and hence can work on the progress of the site.

It would be best to stay unswerving in your goal to stay ahead of others on the internet to make your new business website ringing the cash bells for you.
 

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