Ways to Encourage Engagement through Digital Media

Once your event has been planned and set in place, it is important that you begin popularizing the same on various social media platforms. If you have created an impressive event which somehow cannot reach your attendees on Twitter, Facebook, Instagram, and Google+ or for that matter even on Vine, the entire efforts goes in vain.

Today, the audience are glued to their mobiles and access social more often, which makes the marketers to channelize all their efforts in ensuring their social media campaign gets launched on this platform to gain more views and clicks. Many campaign owners and marketing professionals are actively conference tweeting, posting pictures, conversing as well as arranging meet-ups by using event hash tag. Thus definitely is a wonderful means to create a stir among social media users.

Many brand advocates are engaged in taking lead in the social media sharing as well as expanding product reach in the process. These days marketing professionals give due credit to new event social media engagement which helps in increasing popularity of new platforms among the users. Social media platforms assure that the time you spent in preparation of this event and taking it through across various social media platforms proves to be successful.

Some of the popular ways of taking these campaigns on social media platforms are enlisted below:

• Name Badges Include the Twitter Handles: At the time of registration, when the attendees are asked for name badges, the same prominently display their Twitter handles. It therefore encourages attendees and helps them connect with each other on Twitter. The marketers also create a list of attendee Twitter handles which is then distributed along with conference which makes the entire process of finding and connecting with friends a no-brainer.

• Viral Your Event Hashtag on Net: Marketers post their event hash tag on every piece marketing material they produce. It mostly gets displayed on all banners as well as posters which obviously also becomes a crucial sign on their event app, and handouts that the speakers distribute. Even before such events start, it is advised to share hashtag for marketing content on social media. It can also be included in the every email and piece of snail mail that is getting rolled out to attendees prior the event.

• Social Media Educators Assisting the Attendees. In this process, the social media educators have an important role to play, since they are seen educating the attendees during sessions. They entice them to Tweet or may be upload a picture on Instagram promising a free gift may be a T-Shirt. Also, throughout this process they help the attendees by answering questions related to their social media. These concierges offer one-on-one session to attendees for setting up their social media profiles.

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